{"product_id":"sony-alpha-a7-iv-mirrorless-digital-camera-body-only","title":"Sony Alpha A7 IV Mirrorless Digital Camera (Body Only)","description":"\u003cp class=\"productView-title\" data-product-view-url=\"https:\/\/www.bedfords.com\/27242923577\" role=\"heading\" aria-level=\"2\" data-uw-rm-heading=\"level\" itemprop=\"name\"\u003e\u003cstrong\u003eSony Alpha A7 IV Mirrorless Digital Camera (Body Only)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e- Advanced 24.2MP BSI Full-frame Image Sensor w\/ 1.8X readout speed Advanced 24.2MP Back-Illuminated 35mm Full-frame Image Sensor\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e- 15-stop dynamic range, 14-bit uncompressed RAW, ISO 50 to 204,800\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e- Up to 10fps Silent or Mechanical Shutter with AE\/AF tracking\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e- 693 phase-detection \/ 425 contrast AF points w\/ 93% image coverage\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003eProduct Description\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003eMoving to an even higher resolution realm, the Sony Alpha a7R IV continues the noteworthy series of highly capable full-frame cameras, characterized by impressive stills and video performance and versatility. This fourth edition of the a7R sees the inclusion of an updated 61MP Exmor R BSI CMOS sensor and enhanced BIONZ X image processor, which afford impressive imaging results with marked smoothness, a 15-stop dynamic range, and, of course, speed. Up to 10 fps shooting is possible along with the ability to record UHD 4K30 video, both with support for Real-time Eye AF and Tracking AF technologies. The revised sensor design uses a Fast Hybrid AF System, with 567 phase-detection autofocus points, for notably fast and accurate focusing performance. Despite being such a high-resolution sensor, it is also distinguished by its flexible native sensitivity range from ISO 100-32000 for working in a variety of lighting conditions. Additionally, benefitting both stills and video operation, the a7R IV retains the 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is effective to minimize the appearance of camera shake by up to 5.5 stops. Balancing the imaging merits, the a7R IV also sees an updated physical design with more robust weather sealing to suit working in especially harsh weather conditions. In terms of usability, the OLED electronic viewfinder has been boosted to an impressive 5.76m-dot resolution for clear viewing and the 3.0\" rear tilting touchscreen LCD has a high 1.44m-dot resolution for crisp playback, live view shooting, and menu navigation. Dual SD card slots are both UHS-II-rated for faster performance and the inclusion of a USB Type-C port permits tethering and quick in-camera battery charging. Additionally, built-in Bluetooth and both 2.4 and 5 GHz Wi-Fi bands afford wireless transferring and remote camera control from linked mobile devices.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"Higher resolution, better colour reproduction\" src=\"https:\/\/cdn.accentuate.io\/7586134163623\/1675729360872\/a7-IV-3.png?v=1675729805366\u0026amp;transform=resize=1246\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eNext generation Hybrid\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003eThe successor to the world’s most popular full-frame mirrorless camera has arrived the Alpha 7 IV. Taking the advanced features introduced by the Alpha 7S III and mastered by the Alpha 1, the Alpha 7 IV combines excellence in imaging quality, powerful movie recording features, intuitive operability design and adds the next generation of livestreaming and connectivity to the Alpha lineup\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"featureHeader_1X7Bjtq1wSf7acfBkrgQFB\"\u003e\n\u003cp class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003e\u003cstrong\u003e33MP Exmor R BSI CMOS Sensor\u003c\/strong\u003e\u003cbr\u003eNewly developed 33MP Exmor R full-frame sensor features a back-illuminated design that promotes high clarity, low noise, and vivid color rendering. This design benefits working in low-light conditions and works in conjunction with a broad sensitivity range of ISO 100-51200. The sensor's design also achieves an impressive dynamic range of approximately 15 stops and files can be recorded in raw, JPEG, or the 10-bit HEIF format\u003c\/p\u003e\n\u003cp class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003e \u003c\/p\u003e\n\u003cp class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cld.accentuate.io\/7586134163623\/1675728220896\/8.png?v=1675728220896\u0026amp;options=\u0026amp;transform=resize=460\"\u003eAdvanced External Flash Control\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eSuiting working with flash while photographing fast-moving subjects, P-TTL flash metering is possible in between each exposure when working with lo, mid, or even hi-speed continuous shooting modes. This helps to maintain stable illumination if making low-light bursts and greatly benefits working in changing light or low-light conditions. The updated flash control system also helps to reduce flash trigger lag, uses the camera's AWB information for natural color rendering, and supports adjusting select flash and transmitter units directly from the camera's interface.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"featureHeader_1X7Bjtq1wSf7acfBkrgQFB\"\u003e\n\u003cp class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003e\u003cstrong\u003eBIONZ XR Processor\u003c\/strong\u003e\u003cbr\u003eUsing the flagship-class BIONZ XR engine, high-speed image processing capabilities are available for fast continuous shooting, 4K video recording, and advanced AF tracking performance. The quick processing also helps to reduce rolling shutter and other motion distortions for clean rendering of moving subjects. In terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, using either the mechanical or electronic shutter and with AF\/AE enabled. Also, the buffer permits recording up to 828 consecutive uncompressed raw + JPEG frames when using a CFexpress Type A card.\u003c\/p\u003e\n\u003cp class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003e\u003cstrong\u003eLivestream like a professional\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eDemand for livestreaming capabilities has surged, and to meet this demand the Alpha 7 IV is the most advanced α camera for livestreaming. Livestream options are available both via USB to a computer, or remotely via the Imaging Edge Mobile app\u003c\/span\u003e\u003cspan style=\"font-size: xx-small;\" data-mce-style=\"font-size: xx-small;\"\u003e1\u003c\/span\u003e\u003cspan\u003e. The Alpha 7 IV allows livestreaming at 4K 15p with Face and Eye AF, while also supporting features such as Creative Look, Soft Skin, and internal audio capture\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5 class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eProduct Type : \u003c\/strong\u003eDigital camera - 4K - mirrorless system\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eLens Included : \u003c\/strong\u003eBody only\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eEnclosure Color : \u003c\/strong\u003eBlack\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eSensor Resolution : \u003c\/strong\u003e61.0 Megapixel\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eOptical Sensor Type :\u003c\/strong\u003eExmor R CMOS\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eTotal Pixels : \u003c\/strong\u003e62,500,000 pixels\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eEffective Sensor Resolution : \u003c\/strong\u003e61,000,000 pixels\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eOptical Sensor Size : \u003c\/strong\u003eFull Frame (35.7 x 23.8 mm)\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eFrame Rate (Max Resolution) :\u003c\/strong\u003e 30 fps\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eISO (Max) : \u003c\/strong\u003e32000\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eNative ISO : \u003c\/strong\u003e100-32000\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eExtended ISO (Max) : \u003c\/strong\u003e102400\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eExtended ISO (Min) : \u003c\/strong\u003e50\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eSensor Dust Reduction : \u003c\/strong\u003eYes\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eSensor Features : \u003c\/strong\u003eDust Reduction (image sensor vibration), Anti-Dust coating\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eImage Processor : \u003c\/strong\u003eBIONZ X\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eImage Stabilizer : \u003c\/strong\u003eOptical (5-axis Steady Shot)\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eBuilt-in Optical Image Stabilizer : \u003c\/strong\u003eYes\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eFace Detection : \u003c\/strong\u003eYes\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eHDR Mode : \u003c\/strong\u003eHDR Movie mode\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eSensors :\u003c\/strong\u003e Digital level meter\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003ePrint Standard : \u003c\/strong\u003eDPOF support, Exif Print support, PRINT Image Matching\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eAuto Focus : \u003c\/strong\u003eTTL contrast and phase detection\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eAuto Focus Points (Zones) Qty : \u003c\/strong\u003e567\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eAE\/AF Control P : \u003c\/strong\u003eZone AF, Real-time Eye AF, Real-time Tracking AF\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eFace Detection :\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eEye Detect AF, face-priority AF function\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eDigital Video Format : \u003c\/strong\u003eAVCHD, XAVC S\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eImage Recording Format : \u003c\/strong\u003eJPEG, RAW, RAW + JPEG\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eMax Video Resolution : \u003c\/strong\u003e3840 x 2160\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eAudio Signal Format : \u003c\/strong\u003eDolby Digital AC-3 (2 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aperture-priority, shutter-priority\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eBOX CONTENTS\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e- Sony A7 IV Body\u003cbr\u003e- Rechargeable Battery NP-FZ100\u003cbr\u003e- AC adaptor\u003cbr\u003e- Shoulder strap\u003cbr\u003e- Body cap\u003cbr\u003e- Accessory shoe cap\u003cbr\u003e- Eye- piece cup\u003cbr\u003e- USB-A to USB-C cable (USB 3.2)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003c!----\u003e","brand":"SONY","offers":[{"title":"Default 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